KW Luxury Agent Branding & Marketing Webinar Series

12 x 60-Minute Monthly Webinars $100/Month (Paid Annually) | Led by CEO Phyllis Coonce & Expert Guest Speakers

2025 Webinar Series Overview
Kicking Off: Wednesday, January 8, 2025

Monthly Topics

Monthly Topics & Dates:

• January 8, 2025
  Brand Strategy for Luxury Agents: Laying the Foundation for Success
  Kick off the year by defining your luxury brand’s core strategy. Learn how to build a strong, high-impact website that reflects your unique value proposition and attracts the right clientele. We’ll cover the essentials of brand messaging and positioning for luxury real estate agents.
  We’ll show you how to incorporate KW Luxury Collateral from the KW Luxury Hub to enhance your brand’s strategy and create a cohesive, professional presence.

• February 5, 2025
  Brand Development: Creating a Luxury Brand That Resonates with High-Net-Worth Clients
  Explore how to develop and evolve your luxury brand’s visual and narrative identity. We’ll guide you through the key elements of high-end branding, from logo design to content strategy, and show you how to incorporate these into a sophisticated website design.
  Learn how to use KW Luxury Collateral in the KW Luxury Hub to build your luxury brand’s visual identity, making it resonate with affluent clients.

• March 5, 2025
  Brand Implementation: Bringing Your Luxury Brand to Life Across All Touchpoints
  Learn how to seamlessly implement your brand across your website and digital platforms. This session will focus on ensuring your branding is consistent and compelling from your homepage to your property listings, creating a cohesive client experience.
  We’ll show you how to leverage KW Luxury Collateral from the KW Luxury Hub for consistency, ensuring your brand shines across every touchpoint.

• April 2, 2025
  Brand Management for Luxury Agents: Maintaining Consistency and Quality
  Managing a luxury real estate brand requires ongoing attention to detail. We’ll discuss strategies for maintaining brand quality across your website, from content updates to visual consistency, ensuring your online presence stays fresh and aligned with your goals.
  We’ll guide you in using KW Luxury Collateral to manage and maintain your brand’s quality over time, with templates and tools available in the KW Luxury Hub.

• May 7, 2025
  Social Media Mastery for Luxury Brands: Engaging High-End Audiences
  Discover how to drive traffic to your website through social media. Learn how to integrate social media platforms like Instagram, LinkedIn, and Facebook with your website, creating a seamless experience that elevates your luxury brand and engages affluent buyers.
  We’ll demonstrate how to use KW Luxury Collateral to create branded social media posts, stories, and ads that lead directly to your website for maximum impact.

• June 4, 2025
  Luxury Agent Websites: Designing for Impact and Lead Generation
  Design is crucial in luxury real estate. This webinar will focus on creating visually stunning, high-performing websites that generate leads and provide a premium experience. Learn about layout, UX/UI design, and call-to-action strategies that convert visitors into clients.
  We’ll teach you how to integrate KW Luxury Collateral into your website design to create an upscale user experience that drives lead generation.

• July 2, 2025
  Luxury Listings: Crafting Compelling Marketing Materials and Presentations
  Your listings are your most valuable asset. We’ll cover how to present luxury properties with style on your website, creating impactful property pages and visually captivating listings that reflect the exclusivity and quality of your brand.
  Learn how to utilize KW Luxury Collateral for stunning property presentations, featuring high-end brochures, listing flyers, and photography from the KW Luxury Hub.

• August 6, 2025
  Luxury Events: Creating Exclusive Experiences to Build Your Brand
  Your website can be a powerful tool for promoting and hosting exclusive luxury events. Learn how to design event pages that capture the essence of your brand, promote upcoming events, and drive high-net-worth individuals to attend or inquire.
  We’ll show you how to incorporate KW Luxury Collateral in your event marketing, using materials from the KW Luxury Hub to create polished, exclusive event promotions.

• September 3, 2025
  Holiday Branding: Marketing Your Luxury Brand During the Festive Season
  Learn how to leverage your website for seasonal campaigns that align with the luxury market during the holidays. We’ll show you how to create festive content, update your listings, and design special promotions that appeal to affluent buyers during the most important time of year.
  We’ll guide you on how to use KW Luxury Collateral to develop holiday-specific content, email templates, and promotional materials that are aligned with your luxury brand.

• October 1, 2025
  Attracting Luxury Buyers: Targeted Strategies for High-End Lead Generation
  Explore how to optimize your website for attracting and converting luxury buyers. This session will focus on lead-generation techniques like premium content offers, automated follow-up systems, and targeted ads to ensure your site is built to capture high-end leads.
  We’ll show you how to incorporate KW Luxury Collateral into your lead-generation strategies, providing resources from the KW Luxury Hub to support high-end buyer engagement.

• November 5, 2025
  Advanced Brand Positioning: Standing Out in the Competitive Luxury Market
  This session will dive deep into advanced website strategies for positioning your luxury brand above the competition. Learn how to leverage content marketing, storytelling, and high-quality imagery to create an unforgettable online presence that sets you apart in a crowded market.
  We’ll teach you how to use KW Luxury Collateral to elevate your content, with access to premium photos, brochures, and design elements that strengthen your brand’s position.

• December 3, 2025
  Reflecting & Refining Your Brand for 2026: End-of-Year Strategy and Planning
  Review your website’s performance over the year, analyze data, and refine your strategy for 2026. Learn how to set new goals for your website, optimize your content, and plan for the future to ensure you stay competitive in the luxury real estate space.
  We’ll help you review your brand’s performance using KW Luxury Collateral to refine your strategy, ensuring your website and collateral are aligned with your goals for the new year.

Sign up today to gain expert-led training, marketing resources, and personalized branding insights tailored exclusively for KW Luxury Agents. Every session is recorded and stored in our members-only resource hub for future reference.